Upgrading Your Digital Playbook: Marketing Essentials for 2025

Thank you to everyone who attended our presentation at the AFRDS Conference and Expo! We’re grateful for your time and engagement, and we hope you found the session valuable. As promised, we've made our slide deck, checklists, and resources mentioned available right here on this page for your reference. 

We also invite you to connect with us further — whether it's to ask questions, share feedback, or simply get to know us better. We're excited about the opportunity to continue the conversation and support your goals in 2025!

~ Somer and Team SignUp 

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Checklists to Support Your Digital Experience:

Landing Page Checklist

Call to Action Button Checklist


Reference Tools:

Semrush Persona Wizard: Create detailed Persona cards 

Canva: Easily make excellent graphics and social posts

ChatGPT & Jasper: Fine-tune your articles and marketing copy

Hootsuite & Loomly: Craft and schedule social media posts 

Really Good Emails: Best-practice email examples and inspiration by topic and category

Semrush: SEO optimization, site audit, and research tools

Sitechecker: Another site audit tool that includes a check for mobile responsiveness