Tara McAdams is the Digital Marketing Manager at SignUp, where she leads content strategy, creation, and management. With over a decade of experience in content strategy and SEO, Tara is a versatile content creator, writer, and graphic designer. She has written on a wide range of topics – including lifestyle trends, parent tips, prep for holidays, volunteer management, employee appreciation, and event planning – and produces everything from blog articles and website copy to newsletters, social posts, infographics, and printable resources. 

Born and raised in Texas and a proud St. Edward’s University alumna, Tara traded the Lone Star heat for Costa Rica’s lush landscapes. There, she indulges her passion for hiking, chasing waterfalls, kayaking, and discovering new outdoor adventures – all of which inspire her creative work. Connect with her on LinkedIn.