The Halo Effect: Make Your Brand Shine
You’ve probably heard Tony Robbins say it, but let’s be honest – every mom of a high schooler has preached it too:
“Who you spend time with is who you become.”
Hang out with the right crowd, and their glow lifts you up. Fall in with the wrong one, and, well… not so much. This isn’t just social wisdom – it’s psychology. In the 1920s, researcher Edward Thorndike coined the term “The Halo Effect” to describe how positive associations can boost perception. And guess what? This principle applies to brands just as much as people.
The Power of Brand Association
At SignUp, we take our halo seriously. It’s big, bright, and built on three core pillars:
✅ We bring people together to do good things.
✅ Our users are in a positive, action-driven mindset.
✅ We support their causes with a high-quality, free service.
But enough about us – let’s talk about you.
How Our Halo Elevates Your Brand
Let’s face it: consumers today are hyper-aware that “free” usually means “ad-supported.” And in many cases, that translates to “ugh, more ads.”
But here’s the twist – SignUp is different.
Because our platform is built around community, purpose, and action, brands advertising with us aren’t seen as interruptions. Instead, they’re viewed through a lens of positivity and shared mission. Your brand benefits from our halo effect, meaning consumers are more likely to be inspired by your message rather than ignore it.
💡 When it comes to buying decisions, "feel" has 1.5x more impact than "think."
It’s simple: Happy people are more likely to buy.
Think back to childhood – was your mom more likely to say “yes” to that checkout-line candy if she was in a good mood? You bet. That same dynamic applies online. Studies show that positive emotions drive purchasing behavior, while negative emotions do the opposite.
Lets Make Your Brand Shine
When you partner with SignUp, you’re tapping into the power of positivity – and that leads to real results. Whether it’s:
✔ Co-registration
✔ Display ads
✔ Sponsored emails
✔ Or another custom solution…
…we put your brand in front of an engaged, hyper-targeted audience of Women 25-54 who are actively making good things happen.
Beyoncé might not have had your brand in mind when she recorded Halo, but SignUp users will be singing your praises when you borrow ours.
🎶 Ready to make some beautiful marketing music? Let’s connect! 🎶
Reference:
1 https://adage.com/article/focusvision/do-you-know-how-your-customers-feel/2185026
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