In the Trenches: Who Really Powers a Fundraiser
Your Fundraising Product is Top-Notch – Now Let’s Get It Chosen
The good news is, you’ve got the perfect fundraising product(s). The bad news? So do a lot of other companies. Before schools, bands, or youth sports teams can rally behind your offering, you need to win over the decision-makers – the PTOs, booster clubs, and committee heads.
The Inside Scoop on Fundraising Committees
If you’ve ever served on a school or youth group’s fundraising committee, you know the process inside out. And if committees make you want to hide under your desk, you might be missing the real picture of how decisions are made – whether it’s choosing candy, cookie dough, or even a restaurant fundraiser. The average SignUp user is right in the mix, and we’re here to share some insider tips (plus a few hot leads later on).
Who to Reach
Regardless of whether you’re dealing with clubs, bands, PTOs, faith groups, sports leagues, or nonprofits, the decision-making process is surprisingly similar:
Leadership Appointments: An executive board usually selects a fundraising lead (or a dynamic duo) who then forms a committee.
Decision Making: This committee explores different options and presents them at a general meeting, where every voice counts.
Consensus Counts: Remember, a single objection can derail a proposal, so it’s essential to present an option that resonates with everyone.
What to Say
Many decision-makers see fundraisers as a necessary hassle. Increasingly, they prefer a “hassle-free” option – a simple check, a quick yes, and they’re done. They’re not against fundraising; they’re just pressed for time. That’s why your pitch should be all about making life easier:
Simplicity is Key: Emphasize how effortless your fundraiser is to run.
Safety First: Steer clear of outdated door-to-door tactics.
Win-Win Factors: Highlight strong profit margins, appealing products, a stellar reputation, and even ethical or eco-friendly aspects.
Where to Find Them
Getting everyone on board in a group decision can be a challenge. While connecting with top leadership is a great start, broader familiarity with your program across the organization smooths the path to approval. This is where SignUp really shines:
Widespread Reach: SignUp helps you build awareness among all decision-makers.
Action-Oriented Community: Our users aren’t just planners – they’re doers. Whether it’s board members juggling multiple events or volunteers scheduling shifts for the concession stand, they rely on SignUp to stay in the loop and get things done.
Partner with a Proven Leader
Since 2009, SignUp has partnered with top fundraising brands like See’s Candies, Panda Express, Chuck E. Cheese, Little Caesars, and Flower Power Fundraising. We offer a comprehensive ecosystem designed to boost your visibility and deliver high-quality leads. With deep insights into your target audience and streamlined outreach, we make it easy to win even the toughest committees over.
Let SignUp bring some fun back into fundraising and simplify your process. Ready to learn more? Reach out and let’s make fundraising easier together!
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