The 5 S Commitment: Bring Parents & Brands Together for GOOD
What makes SignUp a trusted partner for brands year after year? Actually, five things.
Our 5S Commitment is the foundation of everything we do, ensuring brands like yours get meaningful connections with engaged, high-intent users in a safe, effective, and results-driven environment.
Let’s break it down.
The SignUp Core Commitments to Brand Partners
1. SAFE: A Worry-Free Space for Your Brand
Let’s face it – finding brand-safe digital spaces is harder than ever. Between online toxicity, controversial content, and comment wars, brands have to be extra careful about where their ads appear.
Not with SignUp.
Our tightly controlled ecosystem is a no-drama, no-bot, no-problem zone. That means:
🚫 No political firestorms
🚫 No inappropriate content
🚫 No fake engagement or bot fraud
Just a brand-safe space where real parents, volunteers, and community leaders come together to get things done – without the digital chaos.
2. SURE: Guaranteed Performance & Real Results
At SignUp, we deliver real results, not just empty impressions.
📈 CPC (cost-per-click) performance guarantee – hit your goals within budget.
📩 Influencer emails with a 120% open rate (yes, really – our users are that engaged).
🔥 100K+ quality leads generated per month, with a 35% average conversion rate.
That’s why 75% of brands that partner with us come back for more. We don’t just deliver eyeballs – we deliver engagement, action, and ROI.
3. SEASONAL: The Right Message at the Right Time
In marketing, timing is everything. Our audience is constantly planning for:
🎃 Holiday events
🏆 Sports seasons
🎓 Back-to-school & graduation milestones
With SignUp, your brand stays perfectly relevant by aligning with these key moments. Plus, our Idea Center helps users find inspiration for every season – giving your brand the chance to be part of their plans when it matters most.
4. SERVICE-DRIVEN: Personalized Support, Not Just Placements
Unlike big, impersonal ad networks, we believe in real relationships.
💬 Dedicated reps who actually care about your brand’s success
⚡ Quick response times and flexible solutions
🎯 Custom strategies to match your unique goals
This isn’t just lip service – 75% of our partners stay with us long-term because they know they’re getting more than just impressions; they’re getting a true marketing partner.
5. SCOPE: Massive Reach, Smart Targeting
When you partner with SignUp, you’re not just getting impressions – you’re getting impact.
🌎 30M+ community leaders nationwide
🏫 85K+ schools & 400K+ groups
👀 50M+ integrated impressions per month
With nearly a dozen different ways to engage (co-reg, display, email sponsorships, and more), we make sure your brand connects with the right audience in the right way.
The Ultimate "S": SUCCESS
When your brand partners with SignUp, you’re not just advertising – you’re becoming part of a high-impact, purpose-driven ecosystem where people are coming together to do good.
And brands that help their audience achieve their goals? They don’t just get seen – they get celebrated.
Let’s make your brand the hero. Connect with us today and start making an impact! 🚀
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